8 IT Mega Trends for 2011 selected by Samsung SDS

8 IT Mega Trends for 2011 selected by Samsung SDS

The IT industry has affected consumer behaviors since the Internet was invented. Therefore, understanding new trends in the IT industry will helpful to predict the future consumer behaviors.

1.Popsumerization(Popular+Consumerization)

The separation between cooperation and consumers as leading forces of technological advancement will disappear. Consumer oriented technology and services will be more important.

2. SNC (Social Network Consumption)

Diffusion of services that a person can voluntarily share with others. SNC is the advanced form of social business. (Social business means that a cooperation actively gathers its consumers with increasing demand of mobile devices.) SNC could cause a new form of social business. For example, consumers can lend their houses or cars to others when they do not use these resources. 

3.Gamification in Business 

Cooperation uses game mechanism in its business in order to lead active participation from consumers. 

4. Web of Intelligent Things 

IT devices, such as smart phone, tablet PC, and refrigerator, are inter-connected, monitored and controlled through web. 

5.Socialytics(Social+Analytics)

With dramatic advancements in the clouding computing technology, real-time mass data analysis can be used in various business areas.

6. Life Enhancing IT

Customized health care services that are combined with IT will increase.

7. Mobile Computing Protection

the demand of data security on mobile computing will increase. 

8. War of Platforms

Platform competition among companies will be tough. Open source Platform will be the mainstream. 

Source: http://pann.news.nate.com/info/313206456