Beautiful Lamps :)

Beautiful Lamps :)

One dies, million cry Million die, no one cries

Before and After

what is your favorite?






Original document

Coca-Cola's White Christmas Cans - Mistake of the Biggest Marketing Oriented Company?

According to an article of Korean economic newspaper, Maeil Economy, Coca-Cola has
decided to stop producing the white coke, which was planed to be produced until this Christmas.


The article points out that the white coke make its consumers confused, because it looks like
diet coke. White color is not related to Coca-Cola's brand image too. The article also claim that
using polar bears has failed to gain attention of consumers, because consumers do not seriously relate the polar bears to environmental pollution.


In short, this case shows the negative result of marketing campaign that is not oriented to consumers.

A Frosty Reception for Coca-Cola's White Christmas Cans
-Related article from Wall-Street Journal

the Original article of this posting
-Maeil Economy Korea

10 Best Practices for Negotiation

10 Best Practices for Negotiation


1. Be prepared
2. Diagnose the fundamental structure of the negotiation
3. Work the BATNA (Best Alternative To Negotiated Agreement)
4. Be willing to walk away
5. Master paradoxes
6. Remember the intangibles
7. Actively manage coalitions 
8. Savor and protect your reputation
9. Remember that rationality and fairness are relative
10. Continue to learn from the experience




Lewicki, R. J., Saunders, D. M., & Barry, B. (2011).Essentials of negotiation fifth edition. McGraw-Hill/Irwin.

Black Friday

Last thanksgiving was my first thanksgiving in the US

The concept of Black Friday was interesting to me.

I read more than 10 catalogs to promote Black Friday sales. The products on the catalogs were cheap. I mean very cheap. I would like to bring Black Friday to Korea!

Woman surrenders in Black Friday pepper spray incident  - CNN

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