According to an article of Korean economic newspaper, Maeil Economy, Coca-Cola has
decided to stop producing the white coke, which was planed to be produced until this Christmas.
The article points out that the white coke make its consumers confused, because it looks like
diet coke. White color is not related to Coca-Cola's brand image too. The article also claim that
using polar bears has failed to gain attention of consumers, because consumers do not seriously relate the polar bears to environmental pollution.
In short, this case shows the negative result of marketing campaign that is not oriented to consumers.
A Frosty Reception for Coca-Cola's White Christmas Cans
-Related article from Wall-Street Journal
the Original article of this posting
-Maeil Economy Korea
댓글 없음:
댓글 쓰기