2011년 11월 17일 목요일

Marketing for Singles in Korea - Mini Products

According to the Census 2010 Korea, 23.3% of entire household is one-person household. The term "one-person house" is not a strange word anymore. It has become more common form of household recently.

One-person household prefer products that save space and have various functions. One-person household also tend to purchase foods in smaller containers.

Companies focus on satisfying this new market. They provide one-person household with smaller products that occupy little space and help reasonable consumption.




Mini Rice Cooker




Smaller Sized Foods

Mini Coffee Maker

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