My favorite commercial on Super bowl was Kia motors’ commercial because I could focus on the product: Optima(which is named K7 in Korea) The commercial kept showing running Optima which has great design with exciting visual effects such as Poseidon and UFO. In addition, the story of the commercial was funny. My friends concentrated on the commercial in order to predict the consequence. Lastly, advertisement copy was impressive: One epic ride. I believe Kia motors did really good job.
I think the worst commercial on Super bowl was Hyundai motors’ commercial. There were two reasons why I think this way. The first reason was the design of Elantra. The design of Elantra was awful and never seemed attractive on commercial. The other reason was distracting visual effect on commercial. The commercial made me dizzy and I couldn’t remember what the copy was. Compared with other funny commercials like Pepsi, Coka-cola and Doritos, Hyundai motors’ commercial was very boring.
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