8 IT Mega Trends for 2011 selected by Samsung SDS

8 IT Mega Trends for 2011 selected by Samsung SDS

The IT industry has affected consumer behaviors since the Internet was invented. Therefore, understanding new trends in the IT industry will helpful to predict the future consumer behaviors.

1.Popsumerization(Popular+Consumerization)

The separation between cooperation and consumers as leading forces of technological advancement will disappear. Consumer oriented technology and services will be more important.

2. SNC (Social Network Consumption)

Diffusion of services that a person can voluntarily share with others. SNC is the advanced form of social business. (Social business means that a cooperation actively gathers its consumers with increasing demand of mobile devices.) SNC could cause a new form of social business. For example, consumers can lend their houses or cars to others when they do not use these resources. 

3.Gamification in Business 

Cooperation uses game mechanism in its business in order to lead active participation from consumers. 

4. Web of Intelligent Things 

IT devices, such as smart phone, tablet PC, and refrigerator, are inter-connected, monitored and controlled through web. 

5.Socialytics(Social+Analytics)

With dramatic advancements in the clouding computing technology, real-time mass data analysis can be used in various business areas.

6. Life Enhancing IT

Customized health care services that are combined with IT will increase.

7. Mobile Computing Protection

the demand of data security on mobile computing will increase. 

8. War of Platforms

Platform competition among companies will be tough. Open source Platform will be the mainstream. 

Source: http://pann.news.nate.com/info/313206456

Cultural Report - Korean Wave & K-POP

Video Example: Girl's Generation' performance in Paris

Compared with American Pop music, K-POP(Korean Pop Music)

 has its own characteristics. For example, there are many teams that focus on dancing and sensational style. Even though some singers in the teams do not sing well, they also perform perfectly on stages as a team, because they start to get trained from very  young age (elementary school or middle school). In addition, K-POP has a passionate fandom culture which consists of young girls and boys.

K-POP has broadened its territory from Korean to Asia countries and some European countries. Many people in other countries have started to recognize K-POP and consumed K-POP. 

Korean Wave refers this cultural movement. As video streaming services and social network services develop, more people in the world can access K-POP's content. 

Korean Wave has changed consumer behaviors in cultural areas. 

Interesting Korean Consumers Behaviors - HERMES BIRKIN BAG

These bags are Hermes Birkin Bags, which are one of the most expensive bags in Korea.

The prices of the bags are usually more than $10.000. 

According to the article of E-Today, Korean economy News paper, there are more than 1,000 people who are on the waiting list for these bags. The people have to pay for these bags, which cost $10.000, in advance and wait for 1 year at least because the supply of these bags is not sufficient. 

From my perspective, this kind of consuming behavior is unreasonable. Although the bags are made by very skillful master craftsmen, I do not think the bags' real value is more than $10.000. I believe there are many people who just follow the images of Hermes, which are very luxurious and rare without thinking of rational consuming decision. 

I'd like to listen to other people's points of views about this case in Korea.

http://www.etoday.co.kr/news/section/newsview.php?TM=news&SM=0701&idxno=475199

The First Posting